Assume you are the leader of a global team that is charged with developing a market plan for a new breakfast cereal. Select a country in South America or Asia, and assume that 8 members of the 12-member team are in that country. Search the internet for information about the culture of that country that will help you avoid communication problems with the other team members. Consider geography, national holidays, language, customs, and history. Identify areas where team coordination might be a problem and communication difficulties could occur.
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