Explain how strategic management and the strategic management process.

This week’s assignment applies strategic management to a case involving MTV.

Access pages 22-23 in your eTextbook.
Read Case #2: MTV’s New Reality, from Chapter 1.
Must be at least a one page paper, address the following questions:

Explain how strategic management and the strategic management process are illustrated in this case.
What challenges do you think MTV might face in crafting future digital and global strategies?
What are some performance measures that MTV’s strategic decision makers might use as they evaluate the results of their digital and global strategies?
What challenges might a change in strategic leadership bring to a company? How might this affect the strategic management process?
This is the Reference for my text book I have provided a copy of the case study in the attachement

Coulter, M. (2013). Strategic Management in Action. (6th edition.). Upper Saddle River, N.J.: Pearson Education, Inc