Discussion 2: Marketing Ethics and Children
Describe ethical considerations with regard to marketing to children.
When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. Explain your viewpoint (with your own voice) and support your assertions with scholarly resources.
You must use the text and at least one additional scholarly source.
Do not copy and paste information from the Google search, or internet pages, or your text book. If you want to quote something (with proper citation), you should then add your thoughts and discuss how you find that information related to your viewpoint. Do not repeat the facts of the text or DQ
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