After studying this chapter, you should be able to do the following:
LO1.1 Explain the importance of establishing credibility for business communications.
LO1.2 Describe how competence, caring, and character affect your credibility as a communicator.
LO1.3 Define and explain business ethics, corporate values, and personal values.
LO1.4 Explain the FAIR approach to ethical business communications.
i will attach the chapter powerpoint for more help.
its due within 7 houres from now
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