Choose a company in the news, from your research, or based on your personal experience, that appears to exceed customer expectations with information. Write a brief report explaining what this company specifically does to exceed customer expectations with information. Explain why you think this company’s actions might help create or sustain strategic competitive advantage.
Your essay must specifically refer to three ways mentioned in chapter 11 of the OCR that companies create an A-plus information experience for their customers. Please provide references.
Choose only three ways out of the following:
Provide informational hand holding
Media selection
Message clarity
Information accessibility
User groups
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