‘What impact has the rise of digital watches had on Rolex in terms of market share.’

I have a paper that is already complete. But I have slightly changed the title question.
I want you to edit so it answers the new question.
Old question was: Will Rolex and its traditional watches be able to face the arrival of digital
watches?
New question is: ‘What impact has the rise of digital watches had on Rolex in terms of market share.’

I don’t like that it consists both PEST and SWOT analysis. I think only one should be used (that will be your choice which one to keep)

I want you to exchange the deleted part by another business tools or theories or researches that you think would relevant to answer the new question.

Use Business theories backed up by market share figures spread over a few recent years to answer the question.

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