The project is for Advertising and Promotion class
It is a research paper. The subject is Social Media Campaign for Walmart.
We need to apply the dragonfly effect based on the Dragonfly effect: Quick, Effective , and Powerful Ways to Use Social Media to Drive Social change by J.L. Aaker and A. Smith ( I send this as a attachment and is one of the resources )
Also i send an example of how the paper should look like and what needs to contain (first 10 pg. from the pdf that i attached).
This paper has to have at least 2 sources but it can have more
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