Gelsons Supermarket is a new entry into San Diego County, with stores in La Costa and Del Mar. Visit a store. Next, describe its positioning relative to Whole Foods, Spouts, major supermarket chains (such as Vons) and more localized up-scale chains (Barrons or Jimbos). Examine what they are doing in the store at Gelsons that you think is significant. Look at the company website for ideas. Ideally, find some articles which discuss Gelsons.
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