I am asked to do a case study, and are free to choose the subject of the study.
Detailed guidelines for the case study
Remember to focus on the behavior of media professionals with regard to the issue you have chosen, and on the ethical debates given rise to in the media coverage of that issue, and not the issue itself. For example if you are looking at the News of the World phone hacking scandal you need to describe and comment on the journalists involved and the ethical rules they may have violated.
Concentrate on the ethical issues involved. For example, regarding the issue you have chosen, did the journalist/advertiser/photographer/PR practitioner (or media company/publisher etc.) concerned behave ethically? If not what ethical rules did they infringe; what were the ethical principles at issue? What debates in Media Ethics are relevant to your chosen case study?
Avoid going into the broader issue behind the case study that you are describing, e.g. if you looking at the portrayal of women by advertisers do not argue that women are badly treated in the advertising industry. Instead stay focused on what the advertisers did and how their actions met or did not meet their professional ethical requirements, or link your discussion of the actions and requirements to approaches to media ethics in general.
Use a structure something like this:
Intro
Background
Ethical principles and concepts
Analysis
Conclusion
Bibliography
Last Completed Projects
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