Read Pages 131 – 171 in text regarding New Technologies.
2. Write a 1-2 page essay answering Question #2 on Page 164. which is:
Compare the way luxury and mass-market brands adopted the new technologies. What are the opportunities and challenges that each segment may encounter?
3. Write a separate paper discussing your personal experiences with the new technologies and your evaluation of these technologies. Also, what would you like to see added to the technologies that are currently available.
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