-Describe and critically analyze the company’s historical strategy, development and growth and consider how this will affect future strategy choice
-Critically review the company’s mission statement, organizational culture and corporate social responsibilities
-Critically review the company’s current product profolio,target market, its resources and competences and its competitive advantages
-Critically analyze the micro and macro external environments
-Summarize your analysis in a SWOT and evaluate the current situation of the organization compared with its close competitors( including financial information).
-Discuss the company’s business level and corporate level strategy
-Discuss the company’s international strategy and network strategy
*Your strategic report should be presented as a business style report following an appropriate format within the word guide of 4000 words
*Note tables that are numeric, charts and appendices are excluded from the word limit. You are expected to demonstrate extensive up-to-date research from high quality academic and professional sources to support your analysis at every stage
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