Using the event concept you developed in Assignment 1, create a business plan for that
event or festival that covers the following aspects:
? Executive Summary
? Brief description of the event or festival
? Objectives of the event or festival
? Stakeholder analysis (who will have involvement in your event)
Site analysis (explain why you have chosen the particular venue or site, and what
elements will be needed to be brought to the site in order to stage your event or
festival)
?
? Logistics and staging
? Human resources (including recruitment of staff, type of staff needed).
? Market analysis (include identification of the target market)
? Marketing and promotion (in order to target your market segments).
? Sponsorship (explain who you might approach to sponsor the event and why)
? Analysis of economic, environment and social impact of your event or festival
Use academic literature (journal articles and books/book chapters) to provide the
theoretical background for your concept and include a reference list in your assignment.
The assignment should be prepared in report style.
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