Marketing ethics

QuestionA ：Critically evaluate the following statement: “Marketing ethics is a

contradiction in terms.” Briefly discuss the most pressing issues of marketing

ethics today and critically evaluate possible solutions. Use relevant examples

to illustrate your answer.

Do or do not

• Use your concepts carefully and define them!
• Take care over generalisations. Try to support your arguments with references,

data or an example or illustration

• Qualify your statements!
• Avoid generalising from personal experience without additional support !!!
• Be critical, but make sure that your criticism is well-informed and coherent
• . You are not expected to use quotes or too many references
• Avoid lists and long sentences

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