2 separate questions. please answer separately.
Direct marketing has been around for a long time, and despite the growth of the internet continues to be an effective media reach tool. Consider a direct marketing piece (mail, TV, print media, telemarketing or targeted online) you have experienced in the past. Describe it, who it was for, why it was effective using what you have learned in the text.
Explain why direct marketing is so successful. What are some examples of direct marketing?
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