Critically evaluate and discuss the role of online information in helping organisations develop online Marketing Strategy, competitive advantage and managing the consumer behaviour process. In addition you will need to consider the role of online technology and how it has shaped the online Marketing process.
This assessment will be based on your ability to research, analyse and reflect upon the significance Digital Marketing communications. Students will be required to demonstrate a thorough, balanced appreciation of the purpose and contribution of information systems, the Internet and other digital technologies to contemporary marketing.
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