1. What constitutes creativity at work? Can we do with one creativity concept for all kinds of work? To what degree would you say that creativity is an individual versus a collected phenomenon and can activities that lead to breakthrough innovations be ‘routinised’?
2. Drawing on influential contributors introduced in this unit, critically evaluate interviewees’ perception on the use of structured techniques of creative problem solving in this context.
3. What are the motivational drivers of creativity at work? Drawing on influential contributors introduced in this unit, critically evaluate the extent to which a climate for creativity and innovation exists in this context. You will need to critically analyse all factors of these models.
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