Introduction – Analysis – Discussion – Conclusions. The paper should have a similarity percentage of no more than 5%. The paper should include answers to the following questions: “1-“services” can be an elusive concept. What is the essence of the Ritz-Carlton experience? What is the Ritz- Carlton selling?
2- How does the Ritz- Carlton create “Ladies and Gentlemen” in only 7 days?
3- In what may be a first for the hospitality industry, Brain Collins, hotel owner, has asked James McBride, Ritz-Carlton general manager; to lengthen the amount of time spent training hotel employees before hotel opening. Should McBride lengthen the 7 Day Countdown?
4- Or, is this the time that McBride should consider a total overhaul of the hotel opening process? If yes, what should he change, and how should he go about doing it? What’s different about experimenting in services business?
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