MGT455_Disc 6-8

Project description
This is a 3 questions assignments. Each answer for each question should be about 1-2 paragraphs with 1 credible source. List each source use for the question under the question. Reference page and Cover page are not needed. Number each of the answers with the corresponding question # below.

#6 – You have been approached by your manager regarding an upcoming assignment for you at one of your firms branches in Brazil. Brazil is big, democratic, stable, rich in resources, and its economic growth may top 8% this year. With a population of nearly 200 million, Brazil offers big opportunities. The investment company Goldman Sachs selected Brazil, along with Russia, India and China, as one of the four BRICsthe developing countries that will share dominance of the world economy by 2050. Brazil is the steadiest of the BRICs. Unlike China and Russia, it is a full-blooded democracy; unlike India, it has no serious disputes with its neighbors. The Heritage Foundation\’s Economic Freedom Index, which measures such factors as protection of property rights and free trade, ranks Brazil (moderately free) above the other BRICs (mostly unfree). Brazil is richer and more urbanized than the other BRICS. Brazil is in the midst of a metamorphosis in its economy, society and polity. As a group, lets decide on the key human resources issues to maximize your success that we would want to discuss with our manager before accepting the assignment. Of these issues, which would be the most critical issue? Support your remarks with a specific example.

#7 The 13th Annual Global Information Technology Management Association (GITMA) World Conference took place in India for the first time in 2012. It took place in Bangalore, which the promoters labeled as the software capital of the world. What is the significance of that?
Go online and access the World Economic Forums Global IT Report for 2012:
http://www3.weforum.org/docs/Global_IT_Report_2012.pdf (attached)
Provide a quick overview on a country\’s ICT readiness. Could it potentially pose challenges to your market penetration, and will the state of its IT preparedness be a benefit to your proposed market entry? Why or why not?

#8 Your mobile phone represents both a product and a service whose marketing mix for the U.S. market is different than for other markets. Find an international market location in which your personal phone is being sold and also where your service provider is present (directly or through a partnership). What are the differences between the mixes in the different markets? Why? Support your answers with professional, academic sources and/or other credible sources.