Project description
This is a Strategic Management paper , as I told you yesterday (under Coca Cola Essays)
Our chosen company is virgin money the UK retail bank
You work as Associate Consultants for a large Investment Advisory consultancy firm, specialising in the Financial Sector. A number of important clients seeking to develop any investment opportunities in the Banking Sector/Industry have approached your firm
Introduction, including terms of reference; scope and boundaries of the analysis; methodology;
External Analysis of the chosen sector/industry taking the following into account:
oIndustry overview, including relevant facts, figures, values, volume, segments, etc.
oMacro-environment analysis; (pestel analysis)
oIndustry structure analysis,
oILC;
oCompetitor analysis (competitors are Lloyds , Metro Bank , First Bank & RBC focus onlyon the the retailbanking of this bank in the UK)
oStrategic Groups;
oOpportunities and Threats
oImplications of macro-environment analysis on industry structure, e.g. Key Trends and Key Drivers of Change, critical uncertainties, Critical Success Factors/Key Success Factors, etc.
(Weighting: 20% of available marks for the written assignment)
Future development of the industry and recommendations for the Chosen Company to meet the challenges taking the following into account:
oSynthesis/Link back to preceding analysis, e.g. identification of key issues/challenges/opportunities, as a basis for possible future company strategies;
oOption generation, option evaluation and option selection;
oSpecific recommendations for the various Strategy Levels;
oImpact of proposed recommendations on Mission/Vision; organisational structure, organisational processes, organisational culture;
oImpact on Business System;
oBrief implementation plan, including a timeline (short-term, medium-term, long-term).
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