What facts, numbers and figures were they able to collect in order to calculate their ROI? (2-3 sentences – 10 points) e. What are “Facebook’s dirty little secrets”? (1 sentence – 10 points) f. Which other marketing channels do they use in addition to Facebook? Around what are these channels revolving?
Assignment Question 1. Read “How the Celtics Glean Data and Generate ROI from Facebook” (pp. 346-347 in your textbook). Then, answer the following questions: a. According to the author, “Few […]