What facts, numbers and figures were they able to collect in order to calculate their ROI? (2-3 sentences – 10 points) e. What are “Facebook’s dirty little secrets”? (1 sentence – 10 points) f. Which other marketing channels do they use in addition to Facebook? Around what are these channels revolving?

Assignment Question

1. Read “How the Celtics Glean Data and Generate ROI from Facebook” (pp. 346-347 in your textbook). Then, answer the following questions: a. According to the author, “Few marketers are kicking butt on Facebook.” What do the marketers who do it have in common? (one sentence – 10 points) b. Who is the “undisputed champion of digital marketing”? (one sentence – 10 points) c. Describe what “3-point Play” is. In order to do so, you will describe (1) what fans have to do, (2) what they win by participating, (3) what the Celtics gain in return and (4) what it took “to do it right” (4 bullet points). (20 points) d. What facts, numbers and figures were they able to collect in order to calculate their ROI? (2-3 sentences – 10 points) e. What are “Facebook’s dirty little secrets”? (1 sentence – 10 points) f. Which other marketing channels do they use in addition to Facebook? Around what are these channels revolving? (2 sentences – 10 points)
2. Read “New Jersey Devils Digital Zone” (p. 350 in your textbook). Then, answer the following questions: g. What is the Digital Zone? (1 sentence – 10 points) h. How do the Devils Engage the fans (5 items – no description needed – 10 points)?i. How do the Devils collect data (3 items – no description needed – 10 points)?

3. Drop your assignment in the dropbox.