The purpose of this assignment is to create a marketing plan that can be utilized as part of a professional portfolio.
Utilize the “Marketing Plan Analysis” template to synthesize the information you have gathered throughout the semester to complete a final marketing plan.
Using your previous work completed in Topics 1-6, expand upon the initial elements you have researched and incorporate instructor feedback into the final marketing plan.
You will need to write an “Executive Summary” section as well as a “Marketing and Research Recommendations for the Future” section as new elements in the final marketing plan.
The final Marketing Plan Analysis should be 15-20 pages and composed of the following:
Executive Summary: (New – Topic 7): Write 100-150 words introducing the company and providing a summary of your research to engage potential investors.
Brand Summary: (Topic 1): Including Background, Mission, and Vision. Company Marketing Objectives (Topic 1) Company Marketing Strategies and Tactics (Topic 1) Including the SWOT Analysis.
Consumer Behavior (Topic 2): Including Demographic Characteristics; Market Size and Expansion Options; Competitors and Market Position; Segments, Target Markets, and Buying Behavior. Products and Services (Topic 4) Distribution and Pricing Objectives and Strategies (Topic 5) Promotion and IMC Objectives and Strategies (Topic 6)
Marketing and Research Recommendations for the Future: (New – Topic 7): Write 250 words utilizing your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market that creates value for the consumer.
Include future research recommendations. Cite your specific research findings to justify your strategy assessment and recommendations.
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