Assignment Question
Using the outline, develop a detailed marketing plan for Amazon – specifically the Echo Smart Speaker series – in the form of a PowerPoint Presentation consisting of 10-12 slides with relevant content/info.
Content should include:
1. Background & current situation in internet-based marketing: a) Identify Amazon’s primary marketing objective or key challenge given its background (specifically for the Echo Smart Speaker series). b) Summarize Amazon’s current internet-based/digital marketing efforts (4 P’s of Marketing for Echo).
2. Marketing Research: a) Determine whether Amazon’s internet-based marketing practice matches with its overall marketing objective. b) Identify one to two of Amazon’s internet-based marketing tactics which you recommend revising or strengthening.
3. Recommendations: Given the identified problems and the results from your analyses, a) Propose your internet-based/digital marketing strategy and tactics b) Elaborate how to implement the proposed tactics using available tools, techniques, and platforms on the Internet, social media, and mobile.
4. Evaluation & measurement: a) Define key metrics that the firm should constantly monitor for evaluating the performance of your tactics in line with the firm’s objectives. Make sure to also include the information from the outline in the presentation as well. Make the presentation as detailed as possible. DO NOT just include short bullet points. Use short paragraphs and make the slides look clean and professional. There should be detailed text on each slide. Also include speaker notes.
Lastly, include a plagiarism report as well to make sure all the work is authentic. Use citations where necessary in APA 7. Be creative and precise in the presentation.
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