My Brand: URBAN OUTFITTERS
Evaluate your brand’s current CSR strategy and cause marketing efforts.
How much is your brand currently doing?
How much more could your brand be doing?
Improve your brand’s standing in the eyes of customers by developing three cause marketing activities, such as a partnership, a fundraiser, an event, or a charity, that would be relevant to the brand and meaningful for its customers. (Your recommendations may be three separate activities or three integrated activities designed to support a single CSR goal, such as ending global poverty.) Explain how your recommendations support Philip Kotler’s 3i strategy for integrating brand image, brand identity, and brand integrity.
I will upload example done by classmate. Please follow format
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