Based on the following theories: •communication theories (i.e. Information theory, Toronto School, Frankfurt School, etc.); •theories of audiences (i.e. Cultural Studies, theories of gender and race, etc.); •and political economy. Question: What does the 2023 Super Bowl advertising tell us about American society and culture in a globalized world? Do the commercials shape, mirror or represent culture and society (refer to p. 4-5 from MCS)? Guidelines: 1) Introduction: Introduce the main themes you will cover, and summarize the theories you will use to make your analysis. Write a clear thesis statement (“In this paper I intend to…”). 2) Do some background research on Super Bowl advertising and basic information about the network that is broadcasting it this year. Include the cost of advertising during the Super Bowl and information about the audience. Some links here: https://www.nielsen.com/insights/2023/super-bowl-viewership-transcends-platforms-and-devices/ https://www.nielsen.com/news-center/2023/super-bowl-lvii-totals-more-than-113-million-viewers-ranks-second-most-watched-game-ever/ 3) View all the 2023 Super Bowls ads on this web page and YouTube Playlist: https://youtu.be/_Car_LUPpVE https://adage.com/SuperBowl2023Commercials * You can find more lists on Youtube. Include at least 30 ads in your final chart. Include the chart at the end of your research paper, after the bibliography (one document). 4) Make a chart (example attached) and list the kind of representations you see (cultural, gender, racial, class, etc.). You can also note other elements, such visuals and music. The chart is meant to help you track this year’s main trends. It should be short and include as many ads as possible (min. 30 ads). 5) After you make your chart, analyze it. Draw some links about patterns of representation. 6) In your paper, formulate an analysis of ads representation patterns and the political economy of Super Bowl marketing (What it tells us about the current media environment). When making your argument, give examples from the ads. When you reference the ads, be sure to properly refer to the video. 7) Due: on Moodle, submit files as Word documents and a printed copy during exam week. Length: 1500-2000 words (it can be 20% longer), double-spaced, excluding chart and bibliography. Properly format citations and references (APA style). See: https://johncabot.libguides.com/citation; https://www.youtube.com/watch?v=Ntl8K6UDPdE * Please note that your papers may be submitted to Turnitin (plagiarism detection software). Do not copy from other sources without giving proper credit and/or from your own work submitted to another course. Do not submit work that is not yours. Plagiarism will result in an F grade for the plagiarized assignment. See: https://www.johncabot.edu/academics/academic-policies.aspx Research Paper: GRADING RUBRIC Papers will be graded using the following criteria (and judged whether excellent, good, fair, needs work or insufficient): Structure and grammar: Is the paper well structured? Provide a text free of grammatical errors and spelling mistakes. Is the organization logical & does the paper make good use of paragraphs? Content: Does the paper answer the main question? Is there good critical analysis or does it just skim the surface? Does the paper refer to the course material? Content: Is the answer based on communication theories, theories of audiences, and political economy? References: Is the bibliography correctly presented? Is it complete? Research: Has the topic been carefully researched? – Background research on Super Bowl advertising and basic information about the network broadcasting it. – Cost of advertising during the Super Bowl and information about the audience. – Super Bowl ads (chart, patterns of representation). Effort, passion, interest.
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