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Chapters 5 & 6
https://bookshelf.vitalsource.com/reader/books/9781506315744/epubcfi/6/30[%3Bvnd.vst.idref%3Ds9781506315713.i799]!/4
Ulmer, R. R., Selnow, T. L, & Seeger, M. W. (2019). Effective crisis communication: Moving from crisis to opportunity (4th
ed.). SAGE. https://online.vitalsource.com/#/books/9781506315744
Press Release
Review Example 6.4 on pages 98-101 of your textbook. Assuming the role of the public relations director for King Car,
create a press release in response to the second round of testing that came back positive for high levels of melamine.
The press release must
– show you relied on the 10 lessons in Chapter 5 as a guide to develop the content of the press release,
– include any relevant information described in the case study (conduct additional research on the case as needed),
-follow this press release format/template ( included in files)
– include at least one quote from a King Car representative (attribute the quote to yourself as the PR director for King
Car).
Your press release must be at least one page, but no longer than two pages in length. Adhere to APA Style when creating
citations and references for this assignment. APA formatting, however, is not necessary.
You can conduct a search for press releases to use as examples. Review the press releases only only to familiarize
yourself with the structure and overall format. To complete the assignment,
you must write an original press release.
Ensure you do not plagiarize another press release by using content in any example press release.
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