Write an essay (outside this limit will be penalized) on the entrepreneurial and marketing considerations of your startup idea so far; specifically addressing the problem-solution fit and product-market fit, as well as the segmentation of the target market and the positioning of the startup idea/solution. This piece of writing should follow the flow of an academic essay rather than a business report, and should explain why the new product or service that the team is working on will work. Students should focus on the opportunity viability, initial value proposition, customer research, target market (including the segmentation and positioning) and how this fits the startup with specific discussion of competitor analysis and resources available to meet the requirements of the startup. Students should create an actionable customer persona with justification, and a perceptual map that differentiates your offering from the competition. Include justification for your choice of dimensions. (Start up idea is ready meal delivery services for students in UK)
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