Define the industry in which Cineplex operates and analyze it using Porter’s Five Forces.

Use the financial statements that are provided on the course site for Cineplex.
Question 1
Define the industry in which Cineplex operates and analyze it using Porter’s Five Forces.
Question 2
Review the statements and corresponding note disclosures for Cineplex. Identify any areas that might be subject to red flags and explain the reason this might be a red flag. Why might management have chosen this approach? While there may be many policies that could be flagged, choose one or two and explain why it/they are the most important. Adjustments are NOT required.

Question 3
Recast the 2014 and 2013 income statement and balance sheet for Cineplex using the format covered in class.

Question 4
Using the Cineplex financial statements, please prepare a ratio analysis for 2014 and 2013. The analysis should include at least 12 ratios from multiple categories. Explain why you chose each ratio and discuss the result.
Question 5
Other than year-over-year comparison, what other benchmarks you might use when applying the ratio analysis.
Question 6
Using the Cineplex financial statements explain the company’s cash flow. How does operating cash flow differ from the income statement? Is the income statement a fair representation of Cineplex’s ability to generate cash?
Question 7
Based on the outcome of your analysis in questions one to six, tell the Cineplex ‘story.’ Are they an investment that you would consider based on the information you have been given?