I am taking sports marketing and my group is supposed to create a marketing plan for our athletics department. My part is the target market and it only has to be 1 page. The target market is of course students. The athletic department has not been able to get the students to attend baseball game.It\’s the University of the Rio Grande Valley. The target market are college students 18-24 years of age. Please use as much information to describe them and their habits.
The athletics department website is goutrgv.com
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