Research using various sources, at least 6 different ones, and then write a high quality account of the incidents in 1982 where Tylenol products around the USA, starting in Chicago, were laced with cyanide and killed people.
Explain in well-researched detail how marketing and communications played a role in helping Tylenol save their reputation. Include references, sources and quotes, as appropriate.
Then write your own opinion of what may have been done better and where the company may have easily tripped up in the process.
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