Acting on a Strategic Vision

Acting on a Strategic Vision

Question one

SWOT analysis could have helped Electronic Arts to asses its slippage in the video game market by strengthening on its strength. The company had strength in terms of a large customer base. It could have used the opportunity to continue with the trends. It could have evaluated its weakness and improve in the same. The company could also have used the opportunities present in the market such as expanding the marketing and soliciting the services of competent developers. The company could have also assessed its risks in the decision it made to avoid the negative consequences.

Question two

In line with Porter’s Generic Strategies theory, Electronic Arts lost its leadership in the video game markets to Activision because it failed to recognize the appropriate strategy to focus on. One of the strategies is cost leadership, which aims at winning the customers based on the prices of the products, differentiation where the target customers are not price sensitive and focus where the firm chooses the scope of its competition either mass focused, narrow or define market. Therefore, Electronic Arts in a way could not manage effectively to spearhead any of these leadership strategies leading to its demise.

Question three

Based on Miles and Snow typology theory, the best way for Activision Blizzard to maintain its leadership is to always seek for changes and new ideas. It should take risks because the products it deals in are ever evolving. It should also keep the prospector style of doing business by having a smaller but reliable staff. It also needs to continuously perform market searches to be familiar about the trends.

Question four

My strategy is that if I were to start a video game I would focus on marketing leadership. I would carry out a market analysis to identify the needs of the market and provide that which the market needs. Innovation and flexibility to the change in the industry would be highly embraced.

Question five

Aspects of Activision that have led to my playing more of the games are its creativity and innovation. I usually enjoy the games because they gratify me.

Question six

The image of EA can be repaired by first rebranding the company, changing its management and investing in marketing and quality products. New management with fresh ideas is imperative to help in improving the company image. The marketing strategy employed should also be evaluated. The company should intensify its marketing and lastly provide innovative products that meet the market needs.