10–12 PowerPoint slides (not including title or reference slides), with in-depth speaker notes.Marketing research can be summarized as a structured analysis carried out to provide information to guide marketing decisions. More specifically, it is the process of determining, acquiring, and analyzing relevant market data/information to find insights that mobilize an organization to take appropriate marketing actions.During an office meeting, your marketing team asks you to prepare a presentation explaining the importance of marketing research in the development of BevCo’s new beverage. The presentation should give your team an insight on how important research is when marketing a new product.In this assignment you are asked to prepare a presentation of 10–12 PowerPoint slides with in-depth speaker notes. In your presentation, explain the importance of marking research and give recommendations on how to market BevCo\’s new beverage (use course materials, the Internet, and/or the library to support your work).
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