Sponsorship proposal brief:• Type of Event: You have to research and chose an existing event property in (Fashion, Art, Culture, Sport etc..• Scenario: You are a project manager in an event company and have to create a sponsorship proposal for your property and present it to a potential new sponsor represented by Mr. Rosenthal. You have to replace an existing high level sponsor for your event in 2017 as your current sponsor will not continue due to financial difficulties. You have identified this potential sponsor who invited you to pitch your sponsorship proposal to their management.• The proposal needs to be bespoke and in line with the potential sponsors communication objectives. You need to show a good fit between your property and their existing brand values. Choose a national project to keep it simple. Country is free of choice.• In order to be as realistic as possible you need to research the following elements of your event: The entire event history including scope, type of event, competitors, detailed target audience analysis, main stakeholders, country, region and venue(s) used, main program elements in sufficient detail, season and month of the year as well as occurrence. Further details can be useful and implemented where you see fit, depending on your individual project. The event has to be of a size where all elements of the sponsorship universe are applicable. (minimum 2000 guests or participants)• The potential sponsor: (partner) You have to research the sponsor and identify their sponsorshiphistory and envision possible future interests to come up with anew and bespoke sponsorship proposal for them.• Special information: You can include other fundraising elements where appropriate to complete your concept, (ticketing, merchandising etc.) although sponsorship has to be the main source of funding.(Minimum 40% of income) You also have to include other communication elements, e.g. PR, classic advertising etc. in your overall marketing mix to support your sponsorship activation strategy and guarantee a successful sponsorship implementation.• Potential Entertainment Elements: No restrictions.Scope of event: ≥ 2000 – Has to be compatible with client’s objectivesDate: start of sponsorship in 2017.Financial goals / Budget: Depending on your clients Industry and your chosen project, backed up with real market research data. (Estimates)• Background Information:“The Client” (should be understood to work for “your potential sponsor” as the responsible manager (budget decider).An ideal structure should include:_ Table of contents_ Executive Summary (Don`t use it in presentation)_ Your Events target audience analysis and fit to potential sponsors clients – demonstrate fit_ Sponsorship Activation Strategy and tool kit (minimum 3 – max. 5 activities)_ Sponsorship packages including pricing_ Sponsorship benefits summary_ Next steps timeline (contract negotiation and signature, payment terms and an outline for a long term partnership strategy)4. Relevant tables, charts and graphs can be included in the main sections, but maps and photographs can only be part of the appendix.5. All quotes and sources must be referenced; bad referencing will result in marks being deducted, failure to reference quotes and sources will result in a zero marks.6. The “sales pitch” presentation should highlight the most important information from your detailed sponsorship proposal and other “WOW” elements which could trigger a decision from the client, convincing him to “buy” into your sponsorship property.
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