How does the Karma United campaign serve hummel from a marketing perspective?

For this module, we will be engaging in a “traditional” case analysis Involving sportswear company hummel International. To complete this case, you will need to read the case study and the article by Porter & Kramer cited below, as well as draw on the background readings for this module. You will also need to conduct additional outside research on the company in order to have the information you need to address the assignment – the case study will not give you all the information you need.Case AssignmentBegin by reading the case study by clicking on the title:Karma United: How the Danish Sports Brand hummel Wants to \”Change the World Through Sport\”Drawing on the information in the case study, the background readings, and outside sources, prepare a paper that answers the following question:Drawing on the 7 s framework, discuss how hummel’s strategy, structure, systems, style, and superordinate goals work together to contribute to the company’s success? (Extra points if you can find information about skills and staff, and include them in the analysis as well.)Prepare for the case by researching the following:Case Readiness Questions1.What type of company is hummel?2.What is hummel’s ownership structure? Is it a private or public company?3.Who are their customers?4.Who are their competitors?5.How does hummel compare to its competitors in size?6.How does hummel differentiate itself from its competitors?7.What is hummel’s generic strategy?8.What does hummel’s value chain look like?9.How does the Karma United campaign serve hummel from a marketing perspective?10.How does the Karma United campaign affect hummel’s relationships with its suppliers?The following article is fairly old, but it is a classic and will help you develop your ideas about the company and the effectiveness of its strategy.Porter, M. E., & Kramer, M. R. (2002). The Competitive Advantage of Corporate Philanthropy. Harvard Business Review, 80(12), 56-69.Keys to the assignment:1.Find answers to the case readiness questions, but do not include these questions in your paper. The answers to these questions will help guide your research to address the 7 s analysis.2.It may be difficult to get definitive criteria for some of the 7 s elements. It is OK to make educated inferences as long as you can back up your assumptions logically with the information you are able to find.3.Use at least 3 library resources in your research.4.Stress the interaction of the 7 s elements. Where do they support each other and where are they out of sync? Critical thinking is essential.5.Cite all sources and provide a reference list using APA format.6.Proofread and edit the paper. The goal is zero errors.