Individual Term Paper
Content: Explore any marketing subject found in the textbook in Chapters 16 through 18 that you find interesting and wish to research. If you are unsure if your topic is acceptable, please e-mail me and we can discuss.
This paper should total approximately ten pages and follow this format:
– Typed/double spaced
– Standard margins
– 12 point font for body
– 14 point font for headings/titles
Sources:
– Minimum of one book source (excluding the text for this course)
– Minimum of three journal/magazine sources
– Credible sources: The Wall Street Journal, USA Today, Business Week, Time, American Demographics, Advertising Age, etc.
– Current information: 2013 through 2015.
– Ask if you have any questions regarding appropriate articles.
– Research must be cited in the body of the paper (in text citation) and a reference (Works Cited) page must be included. The reference page does not count as one of your pages.
Plagiarism in any form may result in the assignment of an F for each occurrence, as well as possible expulsion from the class.
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