Marketing Plan must consist of the following sections (Use subheadings for each sections): •situation analysis and assessment of the competitive environment, •researching market opportunities and market potential, •market segmentation; product differentiation; and positioning, •statement of marketing strategy and goals, •product planning, •pricing, • place, physical distribution, or location strategy, •promotion, •projections of sales, costs and profits, •summary conclusion. Additional Details: Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
Develop an organizational mission statement, and forecast performance goals using your situational analysis.
Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
Develop a written summary and specific recommendations for the implementation of your plan.
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