Description of the case study topic:
MNEs should seek to create profit that does not inflict harm on stakeholders in general. Corporate social responsibility (CSR) endorses a vision of business accountability to shareholders, employees, environment, and society. MNEs are required to contribute to sustainable development by being socially and environmentally responsible.
If found, discuss whether the chosen MNE (below) has sought to inflict any harm on one or more of its stakeholders for profit seeking.
Demonstrate the Corporate Social Responsibility (CSR) initiatives by your chosen MNE, and explain the main motives for your MNE to adopt these CSR initiatives.
Evaluate (with evidences) the outcomes of the CSR initiatives on stakeholders, and how these initiatives influenced the corporate image and reputation for the MNE.
What would you recommend to improve the CSR initiatives in your chosen MNE?
Choose any of the following multinational corporations for your case study:
1- McDonalds 2- Citigroup 3- Apple
4- Daimler 5- HP 6- Facebook
7- Adidas 8- Nestle 9- Mattel
10- Sony 11- HSBC 12- Google
13- Total 14- Coca-Cola 15- Volkswagen
16- Phillip Morris 17- Microsoft 18- Halliburton
19- Monsanto 20- Starbucks 21- Samsung
22- Exxon Mobile 23- Chevron 24- Colgate-Palmolive
25- Nike 26- BMW 27- Pfizer
28- IKEA 29- Lehman Brothers 30- Siemens
31-Intel 32- Wal-Mart 33- BHP Billiton
34- Shell 35- Toyota 36- Allianz
37- Costco 38- Johnson & Johnson 39- JP Morgan chase
40- Goldman Sachs
The recommended layout of your case study is suggested to be as follows:
Cover page
Abstract
Table of contents
Introduction
Analysis
Recommendations
Conclusion
References
General case study guidelines
1- Reserve the first page (cover page) to your name, student ID, course name, and date & number of words, and university.
2- You should write in times new roman font, size 12, with 1.5 spaces, no bold or italic except for the section heads if you want.
3- Pages should not have frames, shades or colors or other fancy decorations, just plain pages with no folders or covers, stapled from the top left corner side.
4- Failure to submit the soft copy online by due date is subject to mark deduction.
5- Write your work in a form of essay, do not insert the questions and give the answers.
6- Maximum plagiarism allowed is 15%.
7- A minimum of 5 references is required.
8. You need to pay attention to the rubric marking guidelines and try to incorporate the performance area to achieve the highest possible mark.
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