I have a strategy project and it is about Royal Caribbean International. I will upload a two power point field that will explain the project and two word files( one of them is from my friend last semester and the other one my team is working on it write now and I want you to write a page that they did not wrote about because everything is connecting to each other. The Issue: How can Royal Caribbean International improve demand in European markets?
Recommendation: Implement better market research and regional marketing across continental Europe.
Financial Objective: higher brand awareness without exceeding their expenses by more than 1%. (marketing, selling, and administrative costs 2014: $ 1 048 952) ( 10-k)
Strategic Objective: more passengers so revenue will also raise by at least 4.08% (passenger ticket revenue rose by 2.99% from 2013-2014) (10-k) (4.08% equals the rise of revenue which was expected on a constant current basis for 2014)
https://docs.google.com/document/d/1X4n5NUbHgQLgLjspgM9ch2IZT23irjLuKX3vpQ8-o-k/edit?pli=1&hl=de
The old word that my friend wrote about was about see world you will understand from it and from the powerpoint files
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