As a marketing manager, would you recommend the launch of the Climp Fecha Facil bag based on the findings of the research discussed in the case? Why or why not?

The focus of this case is the use of market research and sampling techniques in new product development

you should discuss:

As a marketing manager, would you recommend the launch of the Climp Fecha Facil bag based on the findings of the research discussed in the case? Why or why not? Justify your responses based on the case data and theory.

Please note the correction to the case upload it as a picture (date of the focus groups).

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