Pleas pleas follow next instructions, it’s very important.
(American Cancer Society)
focuses on integrated marketing communication (IMC).
Discussion assignment
Note that IMC involves a much broader approach to communication than traditional public relations because it can include advertising.
With that in mind, analyze the case in terms of an integrated marketing approach. How effective was this organization’s campaign? Was it too comprehensive, not comprehensive enough, or just about right? Was it well-integrated? If so, why; if not, why not? What were its major strengths; what did you admire? What were its major weaknesses? Was anything missing? What are some lessons to be learned from this case? If you were a PR professional assigned to a case like this one, what might you do differently? Any other comments you’d like to make about the case?
Don’t just list answers to the questions–write a cohesive essay that addresses questions and cites course materials as needed. cite the case as needed and add your own insight.
Thank you,
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