highlight the key challenges the owner-managers face in general, and in relation to marketing, finance and people management/recruitment

Please do all the answers in bullet point, not paragraph.

Using the ZIP CAR Case study which I will upload now

i)describe the business model,

ii) highlight the key challenges the owner-managers face in general, and in relation to marketing, finance and people management/recruitment,

iii) discuss whether the challenges they face are consistent or not with the

experience of other small businesses according to the literature

and,

iv) make some recommendations for reinventing the business model to promote continued survival and growth.

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