Overview of Main report: You are required to conduct a strategic analysis and context evaluation for a real-life organization – Singapore Post (http://www.singpost.com).
1. A description of the relevant background and history of Sing Post. (400 words)
This information should be accurate and relevant to the analysis of Sing Post. As a group you need to decide what should be included; it may include ownership, history, size, business scope, major products/services, and major ‘markets’ and spheres of influence of the organization. Only include the relevant material that will have a material affect on your analysis.
This provides the background against which you undertake subsequent analysis.
It may also include an outline of the significant moments in the history of Sing Post and why you believe these moments were/are consequential to the way Sing Post undertakes its activities today. Your choices here about which information to include or exclude are important and will require you to use your critical and analytical skills.
2. Conduct a macro-environment analysis for the operating environment within which Sing Post operates. (PESTLE 800-1000 words, SWOT 600-800 words)
You must use analytical tools/frameworks that have been published in recognized scholarly publications.
Focus on developing and demonstrating:
• an understanding of the purpose of this analysis
• identification of key factors/forces and their implications in terms of key opportunities and threats
• determine the overall direction of the operating environment in the future.
Draw well reasoned conclusions that have been supported by analysis about the nature of the macro-operating environment of Sing Post. Use this analysis to inform later aspects of your assignment.
Keep to 1800-2000 words for all 3 parts.
• The background should be about 400 words long.
• For the pestle it is not necessary to cover all factors, only what is appropriate. pestle should be about 800-1000 words long.
• The swot analysis should be about 600-800 words long.
• Both Pestle and Swot should be linked back to the question.
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