Task:
1. Complete a thoroughly researched essay defining the concept of design thinking.
(Include)
-structure your work under heading and sub heading
-Evidence of your knowledge and engagement of Design thinking issues
Introduction:
-Introduce your work
-Explanation of how your examples are linked in some way (using the same professional area of business eg. technology examples)
-My Own definition of Design thinking
(write your own definition of design thinking)
-Examples of design thinking in business world
(VERY IMPORTANT!!!!)
-Evaluation of Design Thinking impact on business strategy in a global context
-Evidence of your engagement and knowledge of issues
Example 1 – Jurong general Hospital, Singapore (Design: Ong& Ong and Som Design)
Example 2- Here East, London’s Queen Elizabeth Olympic park
Example 3- Campbell’s Soup Can, Design: Andy Warhol
Example 4- Nike Air Jordan shoes – Design: Tinker Hatfiled
In Addition:
Show understanding of Design thinking concepts such as :
The Knowledge funnel: Mystery, heuristic and Algorithm
Understand – Observe- point of view – Ideate – Prototype – test
Key Reading (important) :
Martin, R. (2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press
Indicative text and web site:
Brown, T. (2009). Change by design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business
Lockwood, T. (2009). Design Thinking: Integrated Innovation, Customer Experience, and Brand Value. Allworth Press
Brown, T. (2009). Tim Brown urges designers to think big. (URL: https://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html)
PLEASE USE PLENTY OF PICTURES!!!!!!
Thank you very much.
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