Business Plan for Establishment of Spa and Beauty Salon in Dubai

Business plan executive summary

The core aim of this business plan is to attain finance and other resources for establishing a strong enterprise by developing operation-based services and executing a comprehensive marketing and sale programs. The proposed Spa and beauty salon will offers Spa and saloon services in Dubai. The initial market for this new business will be Dubai’s capital city. Researchers affirm that there are few Spa and beauty salon in Dubai capital city and its environment. The business is as well expected to be self sustaining and very productive within the first years of operation. To facilitate effective operation, the business is projecting to institute management body that will manage business operations, receive essential business support in order to enhance effective fiscal business management (Tim, 2012).

Business plan long term objective

The new Spa and beauty salon will offer full range of hair salon services in Dubai. Therefore, this business plan will help in searching for resources essential in offering the expected services, undertaking business operations and activities and promoting business services in Dubai’s competitive business market. Moreover, the business aims at generating steady clientele for hair salon services. In order to prosper in the new market, the business intends to offer competitive lowers prices for all its services.

Services

To prosper in the new market, Spa and beauty salon will offer several services to its clients. To attract and retain its customers, the business will offer drying and washing services, cutting and hair styling services, facial waxing, perms, and hair colouring among others.

Target market

The business’s main target market is customers who are within the Dubai capital city. After two years, the company intend to introduce its procedures to other sections of the country. The business target a 14, 126 people in the city.

Total market potential

Facts on total market potential are based on statistical information that was determined by personal care expenditure and health per house. According to the available statistics, each household in Dubai spends over $ 315 per year in hair care services that include styling services, cutting services, hair washing services, personal grooming services and general high glooming services.

Market share

By assuming that the community members will continue relying on other available facilities including retail outlets and local competitors for hair care services and products, the new Spa and beauty salon is expected to achieve 3% of the total market potential.

Value of sales

In referring to estimated market share and total market potential, the business value of sales is presumed to be $ 26, 000. Moreover, considering the increased inflation rate, potential increased business services, advanced business promotion services, the business conservative growth is expected to be at least 5%.

Source of market information

The market information was obtained from Dubai Business Service Centre for Small Business Profiles for Hair Salon, statistic from Dubai Family Expenditure, and selected traits for census subdivision and census division.

Customers

The prosperity of the business will rely on the business’s capability of responding to customers’ needs. Researchers have shown that the targeted customers are specifically interested in business that offers high quality hair services, at an affordable cost. Furthermore, such services should meet their specific needs, be provided by professionally trained service providers, have reliable hair salon equipments while catering for the business best interests of its customers.

Competition

To succeed in the new market, Spa and beauty salon ought to offers comprehensive training to its employees on the most effective ways of offering quality services to its customers and providing services at competitive prices. In addition, the business will observe high level of professionalism, incorporate various marketing strategies and its executive team will be provided with effective and essential managerial training to meet the managerial and operational requirements.

Market trend

In Dubai market, there is a radical rise in the number of Spa and beauty salon businesses. Moreover, Spa and beauty salon business operators are becoming more aware of management support and the available opportunities. In addition, fashion industries have generated perceptions regarding the importance of maintain personal care. This has expanded the Spa and beauty salon market considerably. Creation of diverse services in one area is also very critical in meeting needs and demands of busy customers in the country.

Market strategy

To prosper in the new market, an aggressive marketing strategy will be established immediately after the commencement of the business. In its operation, the business will institute various marketing strategies including competitive pricing, print advertising and word of mouth in its promotion mechanisms. The business will also be situated in a convince place to attract new customers and retain its customers

Services staff

Recruitment of new staffs in the business will be based on their competence level as well as their experience in Spa and beauty salon business. In addition, to facilitate quality service delivery, business management will conduct systematic training sessions and seminars to train business staffs on new styles essential in business success. This marketing plan will foster the establishment of a strong enterprise that has the potential of commanding the Spa and beauty salon business at Dubai.

Reference

Tim B., (2012). Planning for Purchasing a Business. Business journals, 4, 7, 89-110