Global Marketing Resit
Case Study
Provide an original case study to be potentially used as teaching material on a final year undergraduate course on Global Marketing. The case study must be based on a company that has been featured in the Business Section of the Sunday Times newspaper over the last year. Be sure to reference the specific edition in which the company was featured as this is the basis for your case study.
The contemporary (up-to-date) original case study (2,000 words) must focus on (any) TWO of the PESTLE elements that have been considered during the Global Marketing module.
Assessment Criteria and Indicative Weighting.
65% Coherence and organisation of assignment (case study): knowledge and understanding of case study structure for the purposes of student learning – including background/context to the case, pre-reading/research requirements, questions to be asked and answers provided. Note: TWO questions for ‘your’ students are required – ONE for EACH of your chosen PESTLE elements.
35% Attention to purpose: compliance with, and usefulness of the chosen PESTLE elements.
Last Completed Projects
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