a) A critical analysis of how the two companies (the same as used for the presentation in the UK have been managing their customers (20% weighting)
Provide a write up of your presentation with a brief evaluation of the key concepts utilised. You may revise and make any changes you feel are appropriate based on feed-back from the presentation and any additional own research.
b) Develop a customer relationship management improvement strategy for both companies. (80% weighting)
What needs to be edited
1) 2 main headings, the rest should be sub headings.
2) Get rid of summary
3) Improve the introduction, clearly outline purpose of the report.
4) Diagrams should be correctly labelled
5) Improve the conclusion
6)Value proposition mirror needs to fit on one page.
7) Value proposition mirror need to be labelled fig 1 and fig 2
8) Explain how the theories can be implemented.
Thank you.
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