I\’m working on a marketing plan for a local, startup musician (Chris Garcia) with my group. I am in charge of doing the online, mobile, Video Marketing and the Distribution/Retail part. I would like to have a page for each section. I want the nerd to help me come up with different strategies that will help the artist gain a following and get his music heard. The artist wants to have a website and social media accounts, particularly Facebook, Twitter, Snapchat, and Instagram. The Online, Mobile, Video Marketing section should describe what the Website and Social Media accounts will contain in terms of content and how performance will be measured. As for the distribution, we are thinking of selling his CDs at his gigs and distributing his music online through Itunes, Spotify and Pandora.Online, Mobile, Video Marketing Questions:1. What are you doing on your own site to raise awareness?2. How are you engaging and interacting with your fans?3. What is the outreach plan you have for your own email list?4. Are you planning on developing any cool players or viral features to announce the record?5. Are there any contests you can create to build visibility online?6. How will you optimize your microblogging campaign?Distribution/Retail Questions1. How are you planning on getting your music distributed?2. Will you be selling of your own site, selling from the stage, working with a digital distributor, or working with a physical distributor?3. Are you going for a regional or national physical release?4. Are you creating tour/retail posters?5. Will you create limited edition homemade 4 track singles?2 pages – One page per section.
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