Ability to integrate knowledge across business disciplines. Integrate multiple business areas in an analytical (data-driven) manner to understand and solve business problems from a general management perspective.

GEB 4890
Integration and Writing Assessment

Purpose
This assignment will assess:
Effective communication (writing).
Ability to integrate knowledge across business disciplines. Integrate multiple business areas in an analytical (data-driven) manner to understand and solve business problems from a general management perspective.
ASSIGNMENT

You have been appointed CEO of your BSG Company.  Your Board of Directors determined that the company has a profit problem and thus, they have directed you to increase Return on Sales (RoS) over the next three years.
1. Use data to identify where your firms RoS problem stems from.
2. Then analyze the company and its situation for possible directions to take.
3. Finally, propose one (or more) specific and viable solution.
The data and analysis you use must incorporate multiple business areas from the game such as marketing & product decisions, R&D, sales, production operations, finance, etc.
Directions
Use Times New Roman 12 point font.
Use double spacing.
Use 1 inch top, left, right, and bottom margins.
The main body of the paper should be 1.5 to 2 pages long. Staple it.
Write the paper in narrative format. Use headings, but do not use bullet points.
The two assessment rubrics found on pages 2 & 3 will be used to assess your work.

Integrate Knowledge across Business Disciplines Assessment Rubric
Assessment Items Ranking
1 2 3
Problem: demonstrates understanding of underlying business concepts:
-focus on problem identification
-uses knowledge across disciplines Little understanding that multiple underlying business concepts should apply to problem identification. Includes some understanding that multiple underlying business concepts apply to problem identification. Full understanding of multiple underlying business concepts that apply to problem identification.
Analysis: appropriate depth & scope of analysis:
-uses qualitative and quantitative evidence as needed
-uses proper strategy analysis tools. Does not effectively use appropriate qualitative and quantitative evidence or strategy tools in analyzing the situation. Some effective use of qualitative and quantitative evidence and strategy tools in analyzing the situation. Effectively uses appropriate qualitative and quantitative evidence with strategy tools in analyzing the situation.
Integration: ability to integrate across business areas effectively in analysis and in forming potential solutions.
Analysis ignores business functions or treats them as though they are independent entities.
Analysis reflects some understanding of how business functions fit into and support overall goals and strategy.
Clear, thoughtful identification & analysis reflects solid understanding of how business functions integrate, fit into, and support organizational goals.
Solutions: strategic solutions address the identified business problem and are based on prior analysis Recommended solution is not internally consistent, and/or fails to address the identified problem(s). Recommended solution is generally consistent with analysis and addresses the identified problems (s) and goals. Recommended solution is internally consistent with analysis and addresses the identified problem(s) and goals.
Be EFFECTIVE Communicators (Writing) Assessment Rubric

4 3 2 1
Context of & Purpose for Writing
Includes considerations of audience, purpose… Shows a thorough understanding of context, audience, & purpose that is responsive to the assigned task(s). Shows adequate consideration of context, audience, & purpose & a clear focus on the assigned task(s). Shows awareness of context, audience, purpose, & to the assigned tasks(s). Little attention to context, audience, purpose, or assigned tasks(s) (e.g., expects instructor or self as audience).
Content Development Uses appropriate, relevant, & compelling content showing mastery of the subject. Uses appropriate, relevant, & compelling content to explore ideas within the context of the discipline. Uses appropriate & relevant content to develop & explore ideas through most of the work. Uses appropriate & relevant content to develop simple ideas in some parts of the work.
Genre & Disciplinary Conventions
Formal & informal rules expected for writing in particular forms or fields. Detailed attention to, and successful execution of, most conventions particular to a specific discipline &/or task(s) including: organization, content, presentation, formatting, & style Shows consistent use of important conventions particular to a specific discipline and/or writing task(s), including organization, content, presentation, & style Follows expectations appropriate to a specific discipline and/or writing task(s) for basic organization, content, & presentation Attempts to use a consistent system for basic organization & presentation.
Sources & Evidence Skillful use of high-quality, credible, relevant sources to develop ideas that are appropriate for the discipline & genre Consistent use of credible, relevant sources to support ideas that are situated within the discipline & genre. Attempts to use credible &/or relevant sources to support ideas that are appropriate for the discipline & genre. Attempts to use sources to support ideas in the writing.
Control of Syntax & Mechanics Uses graceful language that skillfully communicates meaning to readers with clarity & fluency, & is virtually error-free. Uses straightforward language that generally conveys meaning to readers & has few errors. Uses language that generally conveys meaning to readers with clarity, although writing may include some errors. Uses language that sometimes impedes meaning because of errors in usage.

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