- 1. Industry Analysis (150- 200 words)
In this section review the industry that the company competes in as a whole and where the company fits into this industry.
- 2. Market Analysis(150 – 200 words)
In this section review the market efforts of the company and where they fit in their market.
- 3. Internal Analysis of the company
- Resources and capabilities of the company (70 – 80 words)
Discuss the resources of the company and the current and future capabilities.
- Competencies of the company(70 – 80 words)
Discuss the efficiencies and of the company.
- Competitive advantages of the company(70 – 80 words)
Identify the competitive advantage of the company and how they are adding and creating value for the customer.
- 4. Global Strategy (refer to the attached presentation slide 4 to 8; please note the ADGAS is using international strategy) – (70 -100 words)
Discuss the Global Strategy that the company is using and support it with a discussion. Discuss the importance of emerging markets for the company past-present-future.
- 5. Entry Strategy (refer to the attached presentation slide 9 to 11)
- Entry Strategy Used (70-100 words)
Determine which entry Strategy was used when the company entered into the international markets they are now in. They may have used more than one, so be sure to clearly identify the product/service and the country entered.
- Entry Strategy Recommendation (70-100 words)
Determine which entry Strategy should be used when the company enters a market in the future. Be sure to clearly identify the product/service and the country to enter.
- 6. Conclusions (80-100 words)
Conclude your report and make clear and specific recommendations. Provide a “way forward” and make suggestions from a management perspective. This should be a critical analysis.
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