The purpose of this homework is to make you think about the theoretical concept of persuasive design and how it relates to our daily lives. The first part involves writing a single spaced one page essay.
Individual Essay Instructions and Grading Rubric:
This is an individual homework to make you think about the theoretical concept of persuasive design and how this theoretical concept relates to your daily life.
1. Read the paper titled “Creating Persuasive Technologies An Eight-Step Design Process”. Describe in your own words what persuasive technology is. How can technology persuade people to change a behavior based on BJ Fogg’s argumentation? (25 points)
2. Read the paper titled “Examining the Efficacy of a Persuasive Technology Package in Reducing Texting and Driving Behavior” and then answer the following questions: (25 points)
a. What claim(s) do authors make in the paper you choose?
b. How does persuasion happen in this paper? How does the persuasion
method relate to Fogg’s arguments?
c. What evidence do authors provide for the claim(s)?
3. Watch the following youtube video: http://www.youtube.com/watch?v=hsLf6dNk2NA Compare and the contrast the approach taken in the paper with the youtube video. Which approach is more persuasive to you? Provide detailed reasoning to support your answer (15 points)
4. Make a small research and describe three possible ethical concerns associated with persuasive use of technology. Describe your reasoning for each possible concern. (15 points)
Deliverable
Submit a single spaced one page essay to chapter 7 homework part-1 dropbox.
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